Networking for Leads
How to Use Networking Alliances for Leads
02/12/07 12:21 Filed in: Generate
Leads |
Real
Estate
Networking is a beneficial practice in many
businesses, but in real estate, he who networks gets
more leads. What is networking? Basically it is
getting together with a bunch of like-minded people
and talking about what you are most interested in. In
the case of real estate, that is generating leads.
Of course you don’t just talk about it, you try to help others and they try to help you. Imagine if you know of a family who is moving to Los Angeles and they are looking for a particular type of house. You don’t know that area very well so have been unable to help them. But during your networking you meet a real estate dealer who mentions that he has just such a house to sell. Bingo! You can furnish his name and contact details to your customer and everyone is helped.
You might say this has not helped you much; the other chap got the sale and the commission and you didn’t. But remember, you have to pay it forward to get help. This means you do a good turn to get one back. In a few weeks your friendly real estate dealer will find that someone from his area is moving to yours. He remembers your name because you helped him. So he contacts you and alerts you to the opportunity coming your way. Or he may give your contact details to the person moving.
In fact he is so happy you helped him that he gives your name to several other people he knows who just might need your assistance. Sound good? Where can you find these social networking places?
There are many formal ways of social networking. Internet has many social networking websites; ActiveRain is one of them. Join a number of National Realtor groups. Talk in forums about real estate. Having your own website and blog helps too.
Social networking can also be informal. It can be as simple as a coffee with a couple of friends or working out at the gym - and chatting to the guy next to you. It can be popping in to that happy customer you closed the deal with last week and asking if he knows of anyone else needing your services.
There are many creative ways in which social networking can take place. In fact, if you have a website, you could even have a speaking character to talk about your business. Then it would be helping you in the social networking scene.
Of course you don’t just talk about it, you try to help others and they try to help you. Imagine if you know of a family who is moving to Los Angeles and they are looking for a particular type of house. You don’t know that area very well so have been unable to help them. But during your networking you meet a real estate dealer who mentions that he has just such a house to sell. Bingo! You can furnish his name and contact details to your customer and everyone is helped.
You might say this has not helped you much; the other chap got the sale and the commission and you didn’t. But remember, you have to pay it forward to get help. This means you do a good turn to get one back. In a few weeks your friendly real estate dealer will find that someone from his area is moving to yours. He remembers your name because you helped him. So he contacts you and alerts you to the opportunity coming your way. Or he may give your contact details to the person moving.
In fact he is so happy you helped him that he gives your name to several other people he knows who just might need your assistance. Sound good? Where can you find these social networking places?
There are many formal ways of social networking. Internet has many social networking websites; ActiveRain is one of them. Join a number of National Realtor groups. Talk in forums about real estate. Having your own website and blog helps too.
Social networking can also be informal. It can be as simple as a coffee with a couple of friends or working out at the gym - and chatting to the guy next to you. It can be popping in to that happy customer you closed the deal with last week and asking if he knows of anyone else needing your services.
There are many creative ways in which social networking can take place. In fact, if you have a website, you could even have a speaking character to talk about your business. Then it would be helping you in the social networking scene.