Email Scriprs for Prospecting
Email Scripts for Prospecting
Email plays an important part in every business these
days. It is quick, easy and cost effective. You can
automate the process many times. But if you want to
achieve a specific result, then you need to have a
specific script in your emails. Before you can know
what you need to say, you need to work on knowing
your customer. This includes knowing what their pain
is likely to be, so you can supply the answer to it
and thus eliminate their pain or problem
For instance, they may need to sell their house and everyone knows it’s a buyers market. If you craft your email to address this problem specifically, including what to do about it, your prospect will almost jump through the computer to get your help.
Some points for an attention-grabbing email script are: -
• Introduce yourself immediately. Be courteous.
• Be succinct. Get to the point without rambling on about things that are not relevant.
• Set yourself up as the expert. To do this, immediately state the problem your client may have and your solution to it. “We know it’s a buyers market, but we still have satisfied customers….”
• Be creative and different to the rest, but don’t detract from your main message with frivolous graphics or icons. They will seem unprofessional.
• Include a call to action. “Phone me right now on (phone number) for an appointment.” Is better than, “I’m here when you need help.” Which suggests they can defer any action to a latter date.
• Use language that is definite, like … “We specialize in….”
• Name drop. Rather than bragging, simply state that you were able to help customer XX with their problem. This will help them to feel they can trust you.
• Use the correct jargon for the industry or you won’t seem like the expert you claim to be.
• Sell the appointment for further discussion, rather than the product - or in this case, the service. You can’t do that in the limitations of an email.
• Be bold and specific. Rather than ask when would be a good time for an appointment, ask: “Is 11 a.m. this Wednesday convenient or would next Wednesday be better?”
Email is one of the easiest ways in which to keep in contact with your prospective leads or customers. You can make the task much simpler with auto responder software. Some allow you a free trial or $1 for the first month, so it is easy to choose the right one for your needs.
If you want to learn more about email prospecting I recommend WTpower
For instance, they may need to sell their house and everyone knows it’s a buyers market. If you craft your email to address this problem specifically, including what to do about it, your prospect will almost jump through the computer to get your help.
Some points for an attention-grabbing email script are: -
• Introduce yourself immediately. Be courteous.
• Be succinct. Get to the point without rambling on about things that are not relevant.
• Set yourself up as the expert. To do this, immediately state the problem your client may have and your solution to it. “We know it’s a buyers market, but we still have satisfied customers….”
• Be creative and different to the rest, but don’t detract from your main message with frivolous graphics or icons. They will seem unprofessional.
• Include a call to action. “Phone me right now on (phone number) for an appointment.” Is better than, “I’m here when you need help.” Which suggests they can defer any action to a latter date.
• Use language that is definite, like … “We specialize in….”
• Name drop. Rather than bragging, simply state that you were able to help customer XX with their problem. This will help them to feel they can trust you.
• Use the correct jargon for the industry or you won’t seem like the expert you claim to be.
• Sell the appointment for further discussion, rather than the product - or in this case, the service. You can’t do that in the limitations of an email.
• Be bold and specific. Rather than ask when would be a good time for an appointment, ask: “Is 11 a.m. this Wednesday convenient or would next Wednesday be better?”
Email is one of the easiest ways in which to keep in contact with your prospective leads or customers. You can make the task much simpler with auto responder software. Some allow you a free trial or $1 for the first month, so it is easy to choose the right one for your needs.
If you want to learn more about email prospecting I recommend WTpower