One thing a real estate agent loves more than anything is someone who is eager to sell. It makes his job so much easier if his lead turns out to be ‘hot’. So what are some of the keys to finding the eager to sell person? Very often it depends on what is going on in their life.

If a person cannot afford his repayment and the bank is about to foreclose, then he will be eager to sell quickly. This is because if he can sell up before the bank forecloses, he will be able to pay off his debts and so his credit history will remain good. Liquidating his assets means that he can stay afloat. Then in the future when things are better for him financially, his ability to get a loan will not be impaired.

When people get divorced, they need to sell their house to split up their assets evenly. These people incur large legal fees and so are anxious to sell quickly to pay their bills. Emotionally they want the deal to be done quickly so that they can achieve distance from their pain and each other and start afresh. When you offer to help them sell, you are doing them a favor.

A death in the family may precipitate the decision to sell up and move away from painful memories. In such a case the person will be eager to sell quickly. You are helping them to achieve their goals of starting a new life. They will appreciate a courteous and sympathetic approach that you must never fail to give it to them.

Another way to find an eager seller is when you see a property that is in really bad repair. It has broken windows, peeling paint and is generally seedy-looking. This is likely to mean that the owners cannot afford its upkeep and may even have been served a Notice to Condemn. They will certainly be eager to sell their house and you may be able to either fix it up and sell it, or flip it to another investor who does that sort of thing.

So where do you find these people who are in trouble and need your help? Yes, word of mouth plays a small part and once you are in the real estate world that will come to you. But there is a surer way.
The local office of the County Recorders is where you should begin your research.

Here you will find posted the Notice of Default, given when people have not been able to keep up with their mortgage repayments; the Notice of Divorce and the Delinquent Property Tax Notice.

Tags: Email Lead Generation, Finding Real Estate Seller

You may think that if you send out enough emails to people who may be thinking of selling property, that you will get some good leads. It sure beats cold calling on the telephone, right? You may get the odd lead by doing this, but don’t count on it. There is a better way.

You need to have a website dedicated to your realtor business, even if you work for someone else. People who view real estate websites do so because they are interested in buying or selling, so the visitor is already a warm lead. But you need more than just a website; you need an email sign-up mechanism - on every page.

You also need to have a Web analytics program so you can see which pages are useful and which have a high abandon rate - and what to do about it. People come to your website to get specific information. They will happily part with their email address to get it. But the email form needs to be above the fold of your page, because a lot of people don’t bother scrolling. You want their email address so that you can implement a deeper relationship with them. If they recognize your name on the email that you then send them, they won’t be so likely to delete it as Spam.

Don’t ask for too much information for the sign-up. This will create a barrier and the person may leave without giving you the information you need. Keep all your sign-in forms the same, otherwise people may be confused and think it is something different. Keep any questions relevant to the topic of real estate.

Allow your prospective customers to dictate the terms of the relationship. If they can choose whether they want to be contacted by phone, email or just receive the newsletter, they’ll feel more in control. No one wants to be hassled with a phone call, unless they say so. An email suggesting they give you a suitable time for a phone call can be an effective way of disarming people who may initially be resistant

Use an automated email service to get your products or service out there. You need to have a clear call to action and your contact details. A sequence of five or so weekly emails will make prospective customers more familiar with your name and so more likely to contact you when and if they need your services.

Tags: Email Lead Generation