How to Generate Leads for a ‘Niche’ Group
01/12/07 11:27 Filed in: Generate
Leads |
Real
Estate
We know a website is important in lead generation and
we know that you must have an email form on the
website, but how can we generate leads for that
‘niche’ group? You may have heard of Search Engine
Optimization (SEO). If not, don’t panic; it’s the way
to get leads for a specific group of people or even
an area, and it’s all quite simple.
When you have a website or a blogspot you write on it what people want to know - and also what you want people to know. So if they want to know where the best available homes for a certain area are, or whether there is a home for sale near a certain area, you can tell them - after they give you their email address. But you need to write your website page or blog especially with your niche group in mind.
For instance, there’s a new housing estate going up in your area, with great schools and sporting facilities nearby. It would be ideal for people with young families, so this is the niche group you want to attract. Start your new blogging entry with plenty of reference to homes near schools, homes for young families and parents with young children. Add as many synonyms as you can think of; don’t do this at random - the sentences still have to make sense. Likewise, if your niche area is a locality, then you need to mention the name plenty of times in your blog. Why?
Search Engines love specific website pages. For search engines to ‘recognize’ your page, you need to have plenty of relevant keywords. When people type “home near school” into their search bar, your page will pop up in the top ten list - on the first search page. So your website will be ranked higher and be more likely to have that specific group come to it.
Mass mailings are all very well, but bring in less targeted leads. Generating leads for a niche group will cut your marketing costs. You will be able to design promotions that specifically target your group. There will be less of them but they will be more likely to need what you offer. You will close more deals with a niche group because your advertising will be more focused on what people want, rather than what you have to sell them and what a good deal you can get them.
By targeting a niche group, you’ll cut out much of your competition, and you’ll stand out from the crowd.
When you have a website or a blogspot you write on it what people want to know - and also what you want people to know. So if they want to know where the best available homes for a certain area are, or whether there is a home for sale near a certain area, you can tell them - after they give you their email address. But you need to write your website page or blog especially with your niche group in mind.
For instance, there’s a new housing estate going up in your area, with great schools and sporting facilities nearby. It would be ideal for people with young families, so this is the niche group you want to attract. Start your new blogging entry with plenty of reference to homes near schools, homes for young families and parents with young children. Add as many synonyms as you can think of; don’t do this at random - the sentences still have to make sense. Likewise, if your niche area is a locality, then you need to mention the name plenty of times in your blog. Why?
Search Engines love specific website pages. For search engines to ‘recognize’ your page, you need to have plenty of relevant keywords. When people type “home near school” into their search bar, your page will pop up in the top ten list - on the first search page. So your website will be ranked higher and be more likely to have that specific group come to it.
Mass mailings are all very well, but bring in less targeted leads. Generating leads for a niche group will cut your marketing costs. You will be able to design promotions that specifically target your group. There will be less of them but they will be more likely to need what you offer. You will close more deals with a niche group because your advertising will be more focused on what people want, rather than what you have to sell them and what a good deal you can get them.
By targeting a niche group, you’ll cut out much of your competition, and you’ll stand out from the crowd.