Marketing Mistakes Real Estate Agents NEED To Avoid Marketing Mistakes
Once you’ve gone to the trouble and expense of a
marketing campaign, you’d hate to find out that
you’ve made a mistake that is costing you in terms of
leads, not to mention advertising dollars. So what
are some of the things you need to avoid?
One main mistake is to do the same as everyone else is doing. You look at the competition and think they seem to be successful, so you copy them. Big mistake! There are many realtors out there. They all want to buy and sell property. If all but one look and sound the same …and that one is you, guess who the customer is going to notice? So dare to be different, stand out from the crowd and give the customer value by addressing their problems, not just trying to sell yourself.
And that is another mistake that you need to avoid; telling the customer how clever you are at selling property. Certainly, you need to be clever, but you don’t need to tell them. Show; don’t tell is an adage for authors that is also pertinent for realtors. Showing the customer how you deal with a problem, letting them see you in action is far better than umpteen brochures declaring how smart, clever and quick you are.
Another mistake that realtors can make is to depend on one or two forms of advertising at the expense of others. Use all the technology that you can get. Most people who want to buy a home now search on the Internet as a priority; they don’t read the newspapers first. Sure, it takes time and effort to get a website up and running - and to maintain it, but many tasks can be automated these days. Why leave a gold card on the table?
Only half using technology. If you need training, go get it. The frustration of trying to do something that you are not sure how to do may give you - or your boss, an ulcer. Besides, if you train to do it properly, you’ll save time and money and your boss will love you for it. He might even pay for the training.
You have designed a great poster advertising everything in just the right way and it’s even got your phone number on it. But no mention of your website address. Research shows that people remember names far more easily than numbers. Names mean something to them. If you have a website, you should certainly have the address on all your advertising.
Another mistake is to be inconsistent. You don’t follow up a lead because you had a lot of rejection that day and this will be the same. Know that feeling? Stay positive; on the law of averages, it should turn out to be a gold nugget.
One main mistake is to do the same as everyone else is doing. You look at the competition and think they seem to be successful, so you copy them. Big mistake! There are many realtors out there. They all want to buy and sell property. If all but one look and sound the same …and that one is you, guess who the customer is going to notice? So dare to be different, stand out from the crowd and give the customer value by addressing their problems, not just trying to sell yourself.
And that is another mistake that you need to avoid; telling the customer how clever you are at selling property. Certainly, you need to be clever, but you don’t need to tell them. Show; don’t tell is an adage for authors that is also pertinent for realtors. Showing the customer how you deal with a problem, letting them see you in action is far better than umpteen brochures declaring how smart, clever and quick you are.
Another mistake that realtors can make is to depend on one or two forms of advertising at the expense of others. Use all the technology that you can get. Most people who want to buy a home now search on the Internet as a priority; they don’t read the newspapers first. Sure, it takes time and effort to get a website up and running - and to maintain it, but many tasks can be automated these days. Why leave a gold card on the table?
Only half using technology. If you need training, go get it. The frustration of trying to do something that you are not sure how to do may give you - or your boss, an ulcer. Besides, if you train to do it properly, you’ll save time and money and your boss will love you for it. He might even pay for the training.
You have designed a great poster advertising everything in just the right way and it’s even got your phone number on it. But no mention of your website address. Research shows that people remember names far more easily than numbers. Names mean something to them. If you have a website, you should certainly have the address on all your advertising.
Another mistake is to be inconsistent. You don’t follow up a lead because you had a lot of rejection that day and this will be the same. Know that feeling? Stay positive; on the law of averages, it should turn out to be a gold nugget.